Privacy Policy

Last Updated: June 2026

This Privacy Policy explains how Pretty Good Boy may collect, use, store, and share information when customers visit our website, browse products, contact us, or place an order.

We aim to handle customer information in a careful, practical, and transparent way. This policy is intended to help visitors understand what information may be involved in the shopping experience and how that information may be used for store operations, customer service, and website functionality.

1. Information We May Collect

We may collect information that customers provide directly when using the website, placing an order, or contacting our team.

Information Provided by Customers

Depending on how you interact with the store, this information may include:

• Name
• Email address
• Phone number
• Shipping address
• Billing address
• Order details
• Product inquiry details
• Information included in customer service messages

Payment details entered during checkout are handled through payment processing systems connected to the checkout process. Pretty Good Boy does not ask customers to send full payment card numbers through general customer service messages.

Information Collected Through Website Use

When visitors use our website, certain technical or browsing-related information may be collected automatically by website tools or service providers. This may include:

• Device type
• Browser type
• Approximate location derived from technical data
• Pages viewed
• Time spent on the website
• Referring website or traffic source
• General website interaction activity

This information helps support website operation, performance review, and general shopping improvements.

2. Cookies and Similar Technologies

Our website may use cookies or similar technologies to support basic site functions, improve browsing convenience, remember certain preferences, measure website performance, and understand visitor activity.

Visitors may manage or disable cookies through browser settings. Some website features may not work as intended if certain cookies are disabled.

3. How Information May Be Used

Information collected through our website may be used for ordinary store and customer service purposes, including:

• Processing and reviewing orders
• Arranging shipping or delivery support
• Responding to customer questions
• Providing product-related assistance
• Sending order or service-related communications
• Maintaining website functionality
• Reviewing website performance and customer experience
• Supporting checkout, account, and store security
• Keeping necessary business records

We use customer information in a way that is connected to operating the store, supporting customers, maintaining records, and improving the shopping experience.

4. When Information May Be Shared

Customer information may be shared with service providers that help operate the store and complete customer requests. These providers may assist with checkout, payment processing, shipping, website hosting, analytics, customer support tools, or similar store functions.

Only information reasonably needed for those services is shared. Service providers are expected to use the information for the purpose of providing their services to the store.

We do not exchange customer personal information for direct monetary payment as part of our ordinary retail operations.

5. Advertising, Analytics, and Performance Review

The website may use analytics or advertising-related tools to understand visitor activity, review traffic sources, measure campaign performance, and improve page content.

These tools may rely on cookies, pixels, or similar technologies. The information involved is generally used to understand website performance and customer interest rather than to identify customers individually in routine store review.

6. Data Protection

We use reasonable administrative, technical, and organizational steps designed to help protect customer information from unauthorized access, loss, misuse, or alteration.

No website, storage system, or online transmission method can be guaranteed to be completely secure. Customers should avoid sending highly sensitive information, such as full payment card numbers, account passwords, or personal identification numbers, through general contact messages.

7. Data Retention

Information may be retained for as long as reasonably needed for order handling, customer support, business records, legal obligations, dispute review, security purposes, or other ordinary store operations.

When information is no longer needed for these purposes, it may be deleted, anonymized, or retained in a secure manner as appropriate.

8. Customer Choices and Rights

Depending on where a customer lives, certain privacy choices or rights may be available. These may include the ability to request access to personal information, ask for corrections, request deletion, or object to certain uses where applicable.

Privacy-related requests can be submitted through the contact information listed below. We may need to verify certain details before responding to a request.

9. Email Communications

Customers may receive messages related to orders, customer service requests, account activity, delivery updates, or other store-related matters.

If promotional messages are offered, customers may be able to unsubscribe using the instructions included in those messages. Order-related or service-related messages may still be sent when needed to support a purchase or customer request.

10. Third-Party Websites

Our website may include links to external websites or third-party services. We are not responsible for the content, privacy practices, or security measures of websites that we do not control.

Visitors are encouraged to review the privacy information of any external website they choose to visit.

11. Updates to This Policy

This Privacy Policy may be updated from time to time. When changes are made, the updated version will be posted on this page with a revised date.

Continued use of the website after an update means the visitor has access to the revised policy and may review it before continuing to use the store.

12. Contact Information

For privacy-related questions or customer service inquiries, please contact Pretty Good Boy using the information below.